Lead Consultant
Delivery Lead / Digital Marketing &
Social Media Projects
Project
Management:
-Designer
of the strategies, and project managing, of Social Media campaigns -Pursuit
Scope Management, Proposal Development, Coordinating Commercials, Client
Discussions, Workshops and Presentations
-Develop and
implement the Digital Marketing and social media strategies, for clients in
the Pharma, CPG, Telecomm, and Automotive Industries, coordinating with
stakeholders across the project to ensure its effectiveness and encouraging
adoption of relevant social media techniques.
-Developing
of proposals, pricing and SOW’s (Statement of Work) and Change of Request.
-Gaining
consensus on aligning processes and technology to achieve strategic
objectives.
-Management
of team activities, with emphasis on developing appropriate project
deliverables; for example, project definitions, RACI charts,
action plans, statements of work, project plans, resource plans, risk
management & mitigation, communication management plan kickoff
presentations.
-Managing
design phases to ensure that a SOW scope is clearly defined and build kit
requirements are understood by all stakeholders.
-Experience
in manage & challenge all stake holders on scope & time of
deliverables to assure project quality.
-Developing
of innovative methods and solution services that are competitive across industry
and digital marketing landscape.
-Leads
and facilitates the completion of client business requirements and
assessments of competitive situational analyses, industry trends.
-Developing
of and support of business planning process by gathering key data,
interpreting results and presenting recommendations ad hoc their digital
marketing and social media projects.
-Documenting
and define digital project processes and flows.
-
Definition and Implementation of Roles and Development of project Life Cycle.
-In
charge of project governance and keeping of timelines and budgets.
Techno-Functional
Role:
-Manage social
media campaigns and day-to-day activities. Duties include online advocacy,
writing editorial content, community management, community-outreach efforts,
promotions, and customer service.
-Manage presence
and campaigns in social networking sites including Facebook, Twitter,
YouTube, Pinterest, and Instagram.
-Content
Management though Drupal and CQ5 CSM.
-Posting
on relevant blogs, and seeding content into social applications as
needed.
-Monitor effective
benchmarks for measuring the impact of social media programs, and analyze,
review, and report on effectiveness of campaigns in an effort to maximize
results.
-Definition
and implementation of Business Web Services and Data Catalogue Solutions for
Chicago 42 clients.
-Managing
of all projects stages, processes, and liaising with clients, agencies teams.
-Correctly
estimating and forecasting the sales pipeline.
-Preparing
statements of work for signoff with brand teams.
-Coordination
of project planning sessions between agencies and team members (such as the
technical project manager or marketing technologist)
-Lead
the business client through all the requirements, development and
implementation of the proposed service or solution, maintaining positive
relationships and achieving client satisfaction.
-Use
of SQL to optimize marketing databases
-CQ
5.5 content authoring support as needed per project.
-Developing
and implementation of client business analytics, including but not limited
to: analyzing market information to measure, monitor and forecast market,
competitive and product performance.
-Identifies
new trends, technologies and solutions around digital planning and
development of business plans, digital marketing, and social media projects.
INFOSYS
LIMITED10/2012 – 01/2014USA
Lead Consultant
Pursuit
Management for Digital Initiatives - 8/2013 to 1/2014
-Deal
and Pursuit Management for Digital Initiatives within the Auto Sector
-Pursuit
Scope Management, Proposal Development, Coordinating Commercials, Client
Discussions, Workshops and Presentation
Delivery Lead / Lead Consultant
Global Digital Services
Digital Delivery Lead for Glaxo SmithKline (GSK) - 10/2012 – 7/2013
Philadelphia, PA
Project
Management:
-Develop and
implement the Digital Marketing and social media strategy, coordinating with
stakeholders across the GSK global brands (Latam, US Hispanic, Spain, Brazil,
and Portugal) to ensure its effectiveness and encouraging adoption of
relevant social media techniques.
-Developing
of proposals, pricing and SOW’s (Statement of Work) and Change Requests.
-Gaining
consensus on aligning processes and technology to achieve strategic objectives.
-Management
of team activities, with emphasis on developing appropriate project
deliverables; for example, project definitions, RACI charts,
action plans, statements of work, project plans, resource plans, risk
management & mitigation, communication management plan covering LATAM
& Spain and kickoff presentations.
-Managing
design phases to ensure that a SOW scope is clearly defined and the GDS SDK
and build kit requirements are understood by the FSA.
-Experience
in manage & challenge all stake holders on scope & time of
deliverables to assure project quality.
-Developing
of innovative methods and solution services that are competitive across
industry and digital marketing landscape.
-Leads
and facilitates the completion of client business requirements and
assessments of competitive situational analyses, industry trends.
-Developing
of and support of business planning process by gathering key data,
interpreting results and presenting recommendations ad hoc their digital
marketing and social media projects.
-Documenting
and define digital project processes and flows.
-
Definition and Implementation of Roles and Development of project Life Cycle.
-Driving
of sales demand and Global Digital Services evangelism.
-In
charge of project governance and keeping of timelines and budgets.
Techno-Functional
Role:
-Manage social
media campaigns and day-to-day activities. Duties include online advocacy,
writing editorial content, community management,
community-outreach efforts, promotions, and customer service.
-Manage presence
and campaigns in social networking sites including Facebook, Twitter,
YouTube, Pinterest, and Instagram.
-Content
Management though Drupal and CQ5 CSM.
-Posting
on relevant blogs, and seeding content into social applications as needed.
-Monitor effective
benchmarks for measuring the impact of social media programs, and analyze,
review, and report on effectiveness of campaigns in an effort to maximize
results.
-Definition
and implementation of Business Web Services and Data Catalogue Solutions for
GSK brands in Latin America.
-Managing
of all projects stages, processes, and liaising with clients,
agencies and Fabric teams.
-Correctly
estimating and forecasting the sales pipeline.
-Preparing
GDS statements of work for signoff with brand teams.
-Coordination
of project planning sessions between agencies and GDS team members (such as
the technical project manager or marketing technologist)
-Lead
the business client through all the requirements, development and
implementation of the proposed service or solution, maintaining positive
relationships and achieving client satisfaction.
-Use
of SQL to optimize marketing databases
-CQ
5.5 content authoring support to GSK brands in Latam.
-Developing
and implementation of client business analytics, including but not limited
to: analyzing market information to measure, monitor and forecast market,
competitive and product performance.
-Identifies
new trends, technologies and solutions in the marketplace and GDS around
digital planning and development of business plans, digital marketing, and
social media projects.
KLMA,
LCC 7/2011 – 9/2012Miami, Fl
Digital
Marketing Projects Lead:
Project
Management:
-Develop and
implement the social media strategy, coordinating with stakeholders across
different countries and projects (Latam, US Hispanic, Spain, Brazil, and
Portugal) to ensure its effectiveness and encouraging adoption of relevant
social media techniques.
-Creation and implementation of project
definitions, RACI charts, project plans, resource plans, risk management
& mitigation, and communication management plan with vendors and partners
in LATAM & Spain.
-Developing
of and support of business planning process by gathering key marketing
data, interpreting results and presenting recommendations ad hoc their
digital marketing and social media projects.
-In
charge of project governance and keeping of timelines and budgets
-Documenting
and define digital project processes and flows.
-Definition
and Implementation of Roles and Development of project Life Cycle.
-Management of team activities with emphasis in delivering
costs-saving digital marketing solutions
-Negotiation of all digital media-buying, contract review,
and approval of them.
-Assessment of Social Media Marketing strategies and
channels to optimize ROI and fuel revenue growth.
-Provide strategic planning and project
management in all digital advertising projects ensuring that time-lines,
budgets and advertising
Techno-Functional
Role:
-Manage social
media campaigns and day-to-day activities. Duties include online advocacy,
writing editorial content, community management, community-outreach efforts,
promotions, and customer service.
-Manage presence
in social networking sites including Facebook, Twitter, YouTube, Pinterest,
and Instagram.
-Posting
on relevant blogs, and seeding content into social applications as
needed.
-Monitor effective
benchmarks for measuring the impact of social media programs, and analyze,
review, and report on effectiveness of campaigns in an effort to maximize
results.
-Creation and Implementation of Social Media and Digital
Marketing campaigns building a strong base of repeat business through direct
engagement with followers and use of Drupal, CQ5, SDL-Tridion, Adobe AEM,
Fatwire, and TeamSite Content Management System.
-Creation of dynamic and interactive targeted content
through the use of Drupal, CQ5, and TeamSite platform which allowed a better
engagement with visitors for branding purposes.
-Experience in analyzing campaign results through Google
Analytics, and other tracking software, as well as in the creation and
insertion of tracking tags (Omniture, Partnersoft, Promoserve, Adtech, Atlas,
Bluestreak, Doubleclick/Dart, Google Ad Manager, OpenX, Smart AdServer,
DataXu, and Sitescout).
-Conducting of A/B multivariate testing, through Drupal,
TeamSite CMS platform, as well as analyzing results and making of the needed
improvements.
-Responsible for the integration, deployment, and launching
of Web Analytics programs geared to improve Digital Marketing and Social
Media campaigns.
-Responsible for design, development and implementation of
consumer research..
-Development and Management of Online Media Marketing
Campaigns effectively driving brand awareness, engagement, and conversions
throughout all KLMA web properties.
-Conducting of SEO and SEM clinics and analytics to improve
webpage ranking, influence, and ROI.
-Led the development and implementation of several digital
marketing projects geared and aimed to the Anglo (worldwide) and Hispanic
markets (USA, Spain, and Latin America). During this time, marketing played a
key role in achieving sales growth, in the Hispanic markets, that
consistently outperformed key competitors in the industry. This growth
resulted in becoming profitable within the different world Hispanic markets
after the first three months of having deployed such marketing projects.
-Development and implementation of media
strategies that resulted in improved efficiency and accelerated sales growth
and profitability.
-Development and implementation of all digital
marketing, media, creative, sales promotion and PR strategies.
-Providing performance analysis and executing
on analysis to ensure positive ROI.
-Scheduling and implementation of quality
control for all digital media projects, from inception to completion.
Conducted reviews for and hired four outside
agency resources worldwide (graphic design studios, digital traffic
generation companies, digital media).
-Management and Negotiation of deals in Advertisement while
capitalizing on existing industry relationships with media partners in order
to improve client growth, and retention, via an excellent and satisfactory
customer’s experience.
-Create, update, communicate and enforce
project schedules and traffic process as needed.
TecSub:8/2009
– 6/2011Monterrey, Mexico
Marketing
Projects Manager:
Project
Management:
-Creation and implementation of project
definitions, RACI charts, project plans, resource plans, risk management
& mitigation, and communication management plan with commercial vendors
and partners.
-In
charge of project governance and keeping of timelines and budgets
-Documenting
and define digital project processes and flows.
-Provide strategic planning and project management in all
marketing projects ensuring that time-lines, budgets and advertising goals
are met in regards to ROI.
-Definition
and Implementation of Roles and Development of project Life Cycle.
-Management of team activities with emphasis in delivering
costs-saving digital and traditional marketing solutions
-Negotiation of all digital and traditional media-buying,
contract review, and approval of them.
-Assessment of digital and traditional Marketing strategies
and channels to optimize ROI and fuel revenue growth.
-Create, update, communicate and enforce
project schedules and traffic process as needed.
Techno-Functional
Role:
-Responsible
for the coordination and procuring goods/services as needed for digital &
traditional marketing/publicity/PR projects (handling the whole chain from
suppliers, vendors, etc.)
-Identify
new market opportunities in Latin America and US.
-Ensuring
customer/client total satisfaction and retention through the strict adherence
and application of total quality norms (ISO-9000) in all the projects.
-Provide
marketing expertise, strategic planning and project management to client
accounts, ensuring that
Time-lines,
budgets and advertising goals are met.
-Scheduling
and implementation of quality control for all projects of media, digital
imaging, and printed materials from inception to completion.
-Auditing
suppliers and negotiation of pricing, service, delivery, and payment terms
-Responsible for budget, production lines, legal reviews, production specs,
etc.
-Liaison
between clients, designers and production departments to coordinate efficient
and timely processing for printing, media, and digital marketing projects
-Direct
mail distribution and coordination in Latin America and USA, for printed
materials such as: magazines, folders, brochures, and others for
advertising and marketing campaigns
-Management and Negotiation of deals in Advertisement while
capitalizing on existing industry relationships with media partners in order
to improve client growth, and retention, via an excellent and satisfactory
customer’s experience.
-Negotiation of all digital media-buying,
contract review, and approval of them.
ACCENTURE
/ MSA LATAM:11/2008 – 7/2009San Antonio, TX
Bilingual
Account Receivables Analyst for MSA LATAM:
Project
Management:
-Provide strategic planning and management of processes ensuring
that time-lines, budgets and goals are met.
-Assessment of Account Receivables strategies to optimize
its processes.
-Management of off-shore Accenture Cash
Applications Team based in Filipinas, as well as the verification of the
correct allocation of payments as per client’s instructions, with emphasis in reaching monthly collection goals.
-Ensure
that the collections process are followed and in adherence with SOX.
-Management
of Microsoft Advertising Latino America, U.S. Hispanic, and Spain collections
portfolio.
Techno-Functional
Role:
-Recovery
of 58 million dollars out of a total of 60 million dollar of outstanding debt
for MSA LATAM.
-Preparation
of management forecasting reports in line with Microsoft Advertising and
Accenture’s requirements.
-
Prepare debit and credit note reconciliations and work in conjunction with
Microsoft operations, sales-houses, controllers, account executives, account
managers, collections & credit manager for the Americas, as
well as others to solve debit notes, invoice queries, and disputes from
clients.
-Daily
contact by phone with customers to establish payment dates and confirm
reimbursements of Solved credit and debit note.
-Accounts
dispute resolution management of Microsoft Advertisement portfolios for Latino
America, U.S. Hispanic, and Spain.
-Analysis
and resolution of complex collection issues in regards Microsoft Advertising
operations, projects management, tax laws, as well as tax retentions, of all
the countries in Latin America and Spain.
-Creation
of processes geared to improve collection process of Microsoft and its
Sales-Houses in Latam
-Meet
weekly and monthly collections targets.
-Request
payment remittance instructions from customer to provide to Accenture Cash
Applications Team with payment posting instructions, and verification of the
correct allocation of payments as per client’s instructions.
-Serve
as liaison for Microsoft between MSA Drive PM business stream and Mercado
Libre.
MIRNSA:
6/1996 – 10/2008Miami, FL - Mexico
Marketing
Projects Manager:
Project
Management:
-Creation and implementation of project
definitions, RACI charts, project plans, resource plans, risk management
& mitigation, and communication management plan with commercial vendors
and partners.
-In
charge of project governance and keeping of timelines and budgets.
-Documenting
and defining of Digital and Traditional Marketing project processes and
flows.
-Provide strategic planning and project management in all
marketing projects ensuring that time-lines, budgets and advertising goals
are met in regards to ROI.
-Definition
and Implementation of Roles and Development of project Life Cycle.
-Management of team activities with emphasis in delivering
costs-saving marketing solutions
-Negotiation of all media-buying, contract review, and
approval of them.
-Assessment of Marketing strategies and channels to
optimize ROI and fuel revenue growth.
-Create, update, communicate and enforce
project schedules and traffic process as needed.
-Responsible
for Budget, production lines, legal reviews, production specs, etc.
-Liaison
between clients, designers and production departments to coordinate efficient
and timely processing for printing, media, and marketing projects
Techno-Functional
Role:
-Saved
up to a 38% in marketing production costs for Texaco marketing project in
Latam by improving production processes.
-Responsible
for the coordination and procuring goods/services as needed for
marketing/publicity/PR projects (mainly but not limited only to those areas)
handling the whole chain from suppliers, vendors, etc.
-Development and Management of Online & Social Media
Marketing Campaigns effectively driving brand awareness, engagement, and
traffic to client brands.
-Assessment of Social Media Marketing strategies and
channels to optimize ROI and fuel revenue growth.
-Identify
new market opportunities in Latin America and US.
-Social Media Community Manager and Content Producer.
-Handle
National accounts such as Y&R, Sony Television Pictures, AXN Channel,
Warner Channel, etc.
-Ensuring
customer/client total satisfaction and retention through the strict adherence
and application of total quality norms in all the projects.
-Responsible for design, development and implementation of
consumer research.
-Conducting of SEO and SEM clinics and analytics to improve
webpage ranking, influence, and ROI.
-Creation and Implementation of Social Media campaigns
building a strong base of repeat business through direct engagement with followers.
-Provide
marketing expertise, strategic planning and project management to client
accounts, ensuring that
Time-lines,
budgets and advertising goals are met
-Create,
develop, and oversee planning and execution of public relations, and promotional
activities, including print, electronic media, trade show, events, direct
mail, point-of-purchase displays, newsletter.
-Scheduling
and implementation of quality control for all projects of media, digital
imaging, and printed materials from inception to completion
-Auditing
suppliers and negotiation of pricing, service, delivery, and payment terms
-Direct mail distribution and coordination in Latin America and USA, for
printed materials such as: magazines, folders, brochures, and others
for advertising and marketing campaigns
-Responsible
for acquiring new contracts and managing existing contracts with clients as:
H&D Graphics,
Warner
Brothers Latin America, ProPrint USA, VistaColor, Dodd Printers, Editorial
Televisa, and Avanti (St Ives). Etc.